Tag: Christmas

Nearly half of Brits start Christmas shopping early as countdown begins

Almost a third of Brits have already begun Christmas shopping, according to a survey. Photo: Getty
Almost a third of Brits have already begun Christmas shopping, according to a survey. Photo: Getty

Is it that time of the year already? Some consumers seem to think so, as nearly a third (32%) of British adults have already started their festive shopping.

The 100-day countdown to Christmas has begun, with 41% of the 2,000 people surveyed by American Express saying they’ve started preparing for Christmas earlier than previous years.

The annual study found a bid for savings is the main reason Brits are shopping in advance.

Four in 10 are stuffing their stockings with sales items to cut

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Christmas shopping starts early as John Lewis launches online festive shop

A table decoration from a previous year's John Lewis Christmas range - David Rose
A table decoration from a previous year’s John Lewis Christmas range – David Rose
Coronavirus Article Bar with counter
Coronavirus Article Bar with counter

Christmas shopping has started early as John Lewis launched its Christmas shop in August to give people something to look forward to after months of lockdown.

The department store, which has made itself a fixture of the festive season thanks to its much-anticipated annual adverts, said a “pretty tough year” had left people looking ahead to happier times.

Searches for Christmas-related goods on its website are 370 per cent higher than they were last year, while Waitrose said searches for Christmas

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