Shoppers are being urged to buy early this year for online Christmas gifts.
With three months to go before the big day, the online retail industry is gearing up for a a huge surge in demand.
It’s warning that firms may struggle to cope if we leave all our festive shopping till the last minute.
“We think the volumes are going to be really very excessive this year,” said Andy Mulcahy from IMRG, the industry body for online retailers.
“Whilst that in itself is not a problem, getting too much of it too close to Christmas