(Bloomberg Opinion) — The pandemic has given rise to some big changes in consumer behavior. We’re all familiar with the obvious ones by now, including more meals at home, fewer trips on airplanes and a dearth of reasons to buy high heels or suits. But after a batch of big-name consumer companies reported earnings in recent days, it’s become clear those changes were just the beginning.
The Covid-19 situation has created a spider web of indirect, secondary shifts in shopping habits and consumer appetites that are just as consequential for brands and retailers as the bigger, broader trends. How companies